🔍 Selected App & Current Flow Analysis

Selected app: Bumble

Current Onboarding Flow Overview

The onboarding experience in Bumble follows a verification-first approach, where users must complete multiple technical steps before interacting with the core product.

Typical steps include:

• Login (Apple / Facebook / Phone)
• Phone number input
• SMS verification
• Location permission request
• Notification permission request
• Profile setup (photos, bio, interests)

Key Pain Points

• High friction early in the flow
• No immediate value shown to the user
• Permissions requested too early
• No progress indicator (unclear journey)
• Profile creation happens too late
• High drop-off before completion

🎯 Goals of the A/B Test